Kim & her twin at Madame Toussand's - July 1st -NY

Kim Kardashian’s double at Madame Toussand’s Wax Museum in New York is an honor!  (You go, Kim!)  It’s almost the exact same person!  Well Kim “doing the same” may get bread and butter on the table, but today we are talking about doing the opposite, as it relates to getting your ideal client.

So before I start talking about ideal clients, I want to talk a little bit about why you’re not getting them because that’s really important. You can do the opposite and sometimes I think that’s the simplest way, is to show the opposite so you can see that makes sense.

First issue – We don’t know how to say ” no.” We think that saying no to a client is going to give us a bad name and ultimately we may not want to give up the money. We’re so scared to say I feel like I’m not going to make money on this or this client is annoying, should I fire them what should I do?

Another problem – is our egos are involved and we have to be the best, handle it all, look good doing it at any cost. Unfortunately, that just sinks our own ship and so we have to stop doing that.

We’re super scared to take a risk, this is number 3. We’ve been using methods that have worked for us in the past and we’re too scared to do something different because we’re afraid we’re going to lose our credibility. We think we know everything or want at least everybody to think we know everything and I really struggled with this. I was like I don’t know everything and it seems like everybody else does. Am I an idiot? I was just one of the ones to proclaim I was challenged.

Then number 4 – We think making an investment in ourselves or business is a waste of money and cutting corners.  We couldn’t be further from the truth. We don’t realize an investment in ourselves is an investment in our business in both the short and long term. I can’t emphasize this enough. I spend so much time a month I can’t even tell you guys attending classes, workshops, business workshops, really expensive events and conferences where I network and get access to people that I want to get access to that I can do business with. That investment is part of your marketing budget, part of your education and you can’t cut it out and put your nose to the grindstone and hope you’ll get all these new clients. You’re not going to be charged and ready to go and have new strategies in the tool belt.

Another problem – Our marketing sucks and it goes back to not spending the capital or not thinking about what you want your branding to look like and who you are trying to attract. This is something you need to spend time on.  The girls and guys I coach…I tell them, listen and I practice what I preach, there is a certain amount of time in every single week that you must work on your business and not in it.

Number 6 is we’re not organized. We can say we’re organized, our cupboards are organized at home, or maybe our desk is organized but internally our business is not as thoroughly organized as it needs to be. It’s not built on systems that happen continuously otherwise we wouldn’t be so worried or wondering why we have a problem getting new clients.  It could be because we don’t have the time or don’t make the time or can’t afford the time to have an assistant help us but we’re not organized enough.

So those are 6 key points I really want to remind everybody. Those are 6 things you have to change and you have to do the opposite of those problems.

Here’s to Success!

Marley